Ep09 – Stories from a Founder: Product Development Challenges and Finding Success


For Episode 9 of the Business Decisions podcast, we’re joined by Monica Abramov, the CEO and Co-Founder of Lunata Inc. ( and Monica and her Co-Founder, Anastassia Boguslavskaya started Lunata to bring innovative cordless hair styling tools to the market and free women from cords. Monica talks about the journey from idea to physical product, how they got those products listed with some key retailers, building a direct to consumer business, and what it’s like to be on Dragon’s Den. (Received 3 offers!) It’s a great conversation with lots of helpful information for anyone who has ever had a new product idea and wondered about the steps involved in bringing that idea to life.
After the conversation with Monica, (31:30) we’re joined by David Zender from Caravel Law. David shares his thoughts on getting products sold through retailers, the types of agreements that are involved, key points to focus on when you negotiate, and the kind of testing that may be required.
It’s important to note that David Zender is sharing his thoughts on general topics and questions and not anyone’s specific business or legal situation. Nothing you hear on this podcast should be considered legal advice.
Lunata Beauty –
Host: Stuart Wood, Caravel Law
Theme Music: The Box Jellys


  • Share:

Work with a law firm that gives your business the attention it deserves.

Contact us