On this episode of the Business Decisions podcast, we explore growing your passion into your business with Founder and CEO of bia, Bianca Carreiro. Bia is a Canadian brand that offers natural products for haircare and wellness that are vegan, sustainably sourced, and full of good vibes! Through bia and her online presence, Bianca has grown a community around hair care and has become a natural hair advocate and educator.  

In this episode, Bianca provides valuable advice on how to balance self-care and entrepreneurship, and how to build a loyal and engaged community around your brand. We discuss the development, marketing, and distribution of her product line and the ways in which she navigated this both as an entrepreneur and a consumer. Bianca provides insights into the challenges brought on by the pandemic, and the ways in which she tackled those challenges to continue growing her customer base, online presence, and impact.

Bianca explores her own haircare journey, and how her struggles helped her to identify a gap in the market that she would eventually fill through bia. If you are an aspiring entrepreneur, interested in how to turn your passions into a profitable and impactful business, this episode is for you!